Smashbox + Glamglow x Zalando

Creative direction on a cross branded Valentines campaign on the Zalando platforms for the Smashbox Halo healthy glow all-in-one tinted moisturizer and the Glamglow Superwatergel. Philip partnered with the NDA Paris agency to create a story where our products would date each other on a dating App on which they reveal their key benefits. The story is told trough a variety of 15 and 6 second videos, in formats 1:1:, 9:16, 16:9 as well as gifs and a wide range of banners.